Did We Win a Major Battle Against the SAQ? Yes or No?

UPDATE: Early December/2016 a Montreal newspaper reporter received the following message from the SAQ: “Recently, the SAQ added bilingual signage in stores located in areas with a higher concentration of Anglophones (70 stores, mainly in the greater Montreal region) for its return and refund policy as well as for its customer satisfaction survey.”

Did I ever expect the SAQ to give an inch without our spending thousands of dollars in order to advertise that wine costs in the area of 10% less in Ontario?


In April/2016, I invited the SAQ to post bilingual signs at their outlets, wherever the local Anglo population was 25% or more.

As the LCBO (Ontario) does this in areas of 10% or more of Francos, I did not think that it would be a problem for a corporation that of course respects all of their clients as does the SAQ. :o)

The SAQ V-P Legal replied that by law they couldn’t, as they are part of the public administration. Lawyer Harold Staviss then corrected the SAQ V-P and pointed out the law that actually allows the SAQ to post bilingual signs!

No answer to the request of the SAQ was forthcoming and hundreds of people contacted the SAQ and advised that they were boycotting them.

I set up a GoFundMe fundraising campaign and then began to encourage people to open up a Tangerine bank account (IF they did not already have one). WHY?  Simply because if they spent 5 minutes opening up an account, they and the BOYCOTT THE SAQ ad campaign would each benefit by $50, IF my “Orange Key #” was used!

On October 16, I had the pleasure of dropping off a copy of The Suburban at the home of Carlos Leitao, Minister of Finance. The editorial praised Mr. Leitao. Across from the editorial was a letter from me. I even used Google Translate to translate my letter into Portuguese for him! :o)

In the letter I explained that I would be spending as much as $100,000 on ads to inform Montrealers (spring 2017) that they could save $$$ when in Ontario by shopping for wine, rather than here at the SAQ. I also mentioned that I would educate Montrealers about the fact that the sales tax in ON was 2% less  than here in QC. (Everyone can see from signs at gas stations in ON that their gasoline costs less.)

Also mentioned was the fact that 2.7 million trips were made from Montreal to ON in 2013!

I would like to take this opportunity to thank the SAQ for spreading the word, far more efficiently than I ever could, that wine costs less in ON than in QC. Now, whenever a Montrealer goes to Ontario, they are going to remember that they must shop for wine, as they will be saving $$$!!!

Now what about the lack of bilingual signs at the SAQ?

Well I have a plan in my head and the more people that open up Tangerine Bank accounts between now and January 31, the more $$ that I will have to take on Quebec and win.

SO! If you want to have fun with Quebec take 5 minutes, $100 and open up a bank account online BUT YOU MUST INSERT MY ORANGE KEY # 40373760S1 into the appropriate spot when you open up your account. Here is the link: 


Q: Concerned about who Tangerine is? A:Scotiabank owns them.

Q: Are your funds safe? A: The CDIC insures your $$ to $100,000 just like any other chartered bank.


REMEMBER!  YOU MUST INSERT MY ORANGE KEY # 40373760S1 into the appropriate spot when you open up your account!



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